The AFDA (The School for the Creative Economy) offers a range of specialized programs aimed at fostering talent in film, television, entertainment production, performing arts, radio and podcasting, creative writing, business innovation, and live performance. As a registered institution with the Department of Higher Education and Training (DHET) and the South African Qualifications Authority (SAQA), AFDA provides comprehensive education and training through its campuses in Johannesburg, Cape Town, Durban, and Gqeberha. AFDA’s alumni are well-recognized in the industry, making significant contributions to the growth of the local and international entertainment sectors.
AFDA’s programs are designed to equip students with practical skills and theoretical knowledge, ensuring they are ready to enter the creative economy. The courses range from higher certificates to undergraduate and postgraduate degrees, offering students a clear pathway for academic and professional development. Here’s a detailed look at the course requirements, application process, and the benefits of studying at AFDA.
Course Requirements
Higher Certificate in Film, Television & Entertainment Production
- NQF Level: 5
- Duration: 1 year
- Campuses: Johannesburg, Cape Town, Durban, Gqeberha
- Overview: This program provides foundational skills and knowledge for entering the film, television, and entertainment production industry. Ideal for those who missed the main intake and wish to start mid-year.
- Admission Requirements: National Senior Certificate (NSC) or equivalent with a minimum pass in English.
Higher Certificate in Performing Arts
- NQF Level: 5
- Duration: 1 year
- Campuses: Johannesburg, Cape Town, Durban
- Overview: Designed to lay the foundation for a career in the performing arts, this course equips students with the basic skills required to enter the creative economy at an assistant level.
- Admission Requirements: NSC or equivalent with a minimum pass in English.
Higher Certificate in Radio & Podcasting
- NQF Level: 5
- Duration: 1 year
- Campuses: Johannesburg
- Overview: Focuses on foundational skills in radio and podcast production, preparing students for assistant-level positions in the industry.
- Admission Requirements: NSC or equivalent with a minimum pass in English.
Bachelor of Arts in Motion Picture Medium
- NQF Level: 7
- Duration: 3 years
- Campuses: Johannesburg, Cape Town, Durban, Gqeberha
- Overview: Provides a comprehensive education in motion picture production, covering all aspects from scriptwriting to post-production.
- Admission Requirements: NSC with Degree endorsement, minimum pass in English, and a satisfactory APS score.
Bachelor of Arts in Live Performance
- NQF Level: 7
- Duration: 3 years
- Campuses: Johannesburg, Cape Town, Durban, Gqeberha
- Overview: Offers rigorous training in live performance, preparing students for careers in theatre, television, and film.
- Admission Requirements: NSC with Degree endorsement, minimum pass in English, and a satisfactory APS score.
Bachelor of Creative Writing
- NQF Level: 7
- Duration: 3 years
- Campuses: Johannesburg, Cape Town, Durban, Gqeberha
- Overview: One of the few undergraduate degrees in creative writing in South Africa, focusing on developing narrative skills for various media.
- Admission Requirements: NSC with Degree endorsement, minimum pass in English, and a satisfactory APS score.
Bachelor of Commerce in Business Innovation and Entrepreneurship
- NQF Level: 7
- Duration: 3 years
- Campuses: Johannesburg, Cape Town
- Overview: A project-based degree aimed at equipping students with skills to drive digital transformation and business innovation.
- Admission Requirements: NSC with Degree endorsement, minimum pass in English and Mathematics, and a satisfactory APS score.
Postgraduate Programs (Bachelor of Arts Honours, Postgraduate Diploma, Master of Fine Arts)
- Campuses: Johannesburg, Cape Town, Durban, Gqeberha
- Overview: These programs focus on advanced research, innovation, and production in entertainment, equipping students with higher-level skills for the industry.
- Admission Requirements: Relevant undergraduate degree, professional experience, and portfolio submission.
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How to Apply
To apply for a program at AFDA, prospective students should visit the AFDA website and complete the online application form for their chosen course. Once the application is submitted, the next steps include:
- Arrange a Campus Visit: Schedule a visit to the preferred AFDA campus for a consultation.
- Receive Acceptance Letter: Await an acceptance letter, which will provide the new student number.
- Pay Registration Fee: Use the student number to pay the registration fee online or via EFT to secure your place.
- Complete Enrolment: Finalize enrolment before classes start, ensuring compliance with the stipulated enrolment window.
Is It Worth It to Study Here?
Studying at AFDA offers numerous advantages for those passionate about entering the creative industries. The school is renowned for its rigorous curriculum, practical approach, and strong industry connections. AFDA’s alumni network includes award-winning professionals who have made significant contributions to the entertainment sector. The programs are designed to provide both theoretical knowledge and practical experience, ensuring graduates are well-prepared for their careers.
Financial aid and scholarships may be available to eligible students, making education at AFDA more accessible. The institution’s focus on developing practical skills and fostering creativity makes it a worthwhile investment for aspiring professionals. As Nelson Mandela aptly said, “Education is the most powerful weapon which you can use to change the world.” Studying at AFDA equips students with the skills and knowledge to make a substantial impact in the dynamic and ever-evolving world of entertainment and media.
Fair and Honest Findings about AFDA Johannesburg
Should anyone study here or not and why?
AFDA Johannesburg, located at 41 Frost Ave, Braamfontein Werf, Johannesburg, is a well-known institution for students aspiring to enter the film, television, and entertainment industries. With a rating of 4.4 out of 5 based on 142 reviews from Google and other sources, the feedback from students and visitors highlights both positive experiences and areas needing improvement.
Positive Feedback
Many students and visitors have shared positive experiences about the quality of education and the supportive environment at AFDA. Mashoko Tavengwa describes attending AFDA as the best decision of his life, indicating a high level of satisfaction with the institution. Bongekile Masina appreciates the friendly and welcoming staff, while Luyanda Kunene praises the hospitable environment and beautiful campus.
Zaahid Jappie finds the campus nice and emphasizes the hands-on experience provided, which is crucial for those looking to enter the film industry. This practical approach is a significant strength of AFDA, as it prepares students for real-world challenges.
Eltech Computers and Refelwe Mlaudzi both note the friendly and helpful staff, which contributes to a positive learning environment. Such support is vital for students, particularly in demanding fields like film and entertainment.
Negative Feedback
Despite the positive feedback, several students have raised concerns about administrative inefficiencies and poor customer service. Shadow Lune criticizes the postgraduate recruitment officer for having a rude, racist, and passive-aggressive attitude. This experience highlights a significant issue with the administration’s approach to handling prospective students.
Marcel Carlse shares a disheartening story about being penalized for an impressive pyrotechnics stunt in his graduation film, which led to failing his third year a month before graduation. He describes AFDA as a selfish institution more concerned with money than education, urging potential students to reconsider their decision.
Dr. A also shares a negative experience, describing the institution as a joke of a school with racist and discriminatory practices. He highlights mishandled documents and poor leadership across multiple campuses, urging others to avoid AFDA.
Katie Lane points out the rude and unhelpful attitude of the front gate staff, which can significantly impact first impressions. John King mentions the need for cleaner bathrooms, particularly the female toilets, indicating issues with campus maintenance.
Should anyone study here?
Yes, but with caution. The positive reviews suggest that AFDA Johannesburg offers a valuable educational experience with supportive staff, hands-on training, and a welcoming environment. The feedback highlights the institution’s ability to prepare students for real-world challenges in the film and entertainment industries.
Why? The majority of the negative feedback revolves around administrative challenges, poor customer service, and discriminatory practices. These issues are significant and can greatly affect the overall educational experience. Prospective students should be prepared to navigate these challenges and ensure they utilize all available resources effectively.
Overall, AFDA Johannesburg provides a compelling educational opportunity for those interested in the film, television, and entertainment industries. The positive aspects, such as hands-on experience, friendly staff, and a supportive environment, make it a valuable choice for many. However, potential students should be aware of and prepared to address the administrative challenges and customer service issues reported by others. As with any institution, it is advisable for students to conduct further research, reach out to current students or alumni, and proactively address any concerns directly with the administration to ensure a smooth educational journey.
FAQs
Which Celebrities Went to AFDA?
AFDA has long been a beacon of excellence in the realm of film, television, and live performance education. It has played a crucial role in shaping the careers of numerous prominent personalities in the entertainment industry. Here are some notable celebrities who went to AFDA and how the institution has contributed to their success:
Amanda Du Pont
- Roles & Performances: Amanda Du Pont is a leading celebrity who went to AFDA. She gained widespread recognition for her role in “Muvhango” as Thabisile Dlamini and as a co-host on The Real Goboza. Her education at AFDA provided her with the skills and confidence to excel in various roles, including lead parts in “Skeem Saam” and films like “Hear Me Move” and “Between Friends”.
- Achievements: Amanda’s AFDA training helped her secure a debut on Netflix in “Shadow” and a starring role in “Taryn and Sharon” on SABC 3. She is also a brand ambassador for Shield Deodorant and Adidas, showcasing the broad scope of opportunities available to AFDA graduates.
- Social Media Influence: Amanda’s combined social media following of over 6.8 million underscores her impact, demonstrating the significant influence of AFDA alumni.
Thapelo Mokoena
- Roles & Performances: Thapelo Mokoena is a distinguished celebrity who went to AFDA. Known for hosting the first season of Fear Factor South Africa, Thapelo has also made his mark in series like “Trackers” (HBO) and films like “Mandela: Long Walk to Freedom”.
- Achievements: Thapelo’s AFDA education was instrumental in winning the Youth Achiever Award at the 2017 SAFTAs. He founded Easy Sundays Productions and Air Movie Nights, enterprises that highlight the entrepreneurial spirit fostered at AFDA.
- Social Media Influence: With over 600K followers, Thapelo exemplifies the success that AFDA can help achieve.
Diaan Lawrenson
- Roles & Performances: Diaan Lawrenson, beloved as Paula in “7de Laan,” is a shining example of a celebrity who went to AFDA. Her AFDA training prepared her for lead roles in critically acclaimed films like “Raaiselkind” and “Sink”.
- Achievements: As the co-owner of Jester Productions, Diaan’s journey reflects AFDA’s emphasis on creating industry leaders. Her nominations for prestigious awards like the Fleur du Cap, Naledi, and Fiesta showcase her talent and dedication.
- Social Media Influence: Diaan’s 200K+ followers reflect her influence and the solid foundation provided by AFDA.
Vuyo Dabula
- Roles & Performances: Vuyo Dabula, another notable celebrity who went to AFDA, is widely recognised for his role as Gadaffi in “Generations”. His AFDA background paved the way for performances in “Yizo Yizo,” “Isidingo,” and “Monna Wa Minno”.
- Achievements: Vuyo’s award-winning performance in “Five Fingers for Marseilles” demonstrates AFDA’s ability to nurture top-tier talent.
- Social Media Influence: With over 600K followers, Vuyo’s career success highlights the effectiveness of AFDA’s programmes.
Thuthuka Mthembu
- Roles & Performances: Currently studying at AFDA Durban, Thuthuka Mthembu is already a rising celebrity who went to AFDA. Known for her role as Nonka on “Uzalo,” Thuthuka’s training is setting her up for a bright future.
- Social Media Influence: With 673K followers, Thuthuka’s growing influence shows the potential of AFDA’s live performance programme.
Oros Mampofu
- Roles & Performances: Oros Mampofu is a successful celebrity who went to AFDA, best known for his role as Jama on “Skeem Saam”. His education at AFDA enabled him to land roles in “Igazi,” “The Lucky Specials,” and “Gauteng Maboneng”.
- Social Media Influence: Oros’ 592K Instagram followers are a testament to the practical training and industry connections provided by AFDA.
Noxolo Mathula
- Roles & Performances: Noxolo Mathula is a prominent celebrity who went to AFDA, famous for her lead role as Lilly on “Uzalo”. Her AFDA degree in Live Performance has been a key factor in her success.
- Social Media Influence: Noxolo’s 188K followers highlight the broad-reaching impact of AFDA’s education.
Lemogang Tsipa
- Roles & Performances: Lemogang Tsipa, a noteworthy celebrity who went to AFDA, starred in “Beyond the River” and “The Boy Who Harnessed the Wind“. His AFDA training has been instrumental in his accomplishments.
- Achievements: Lemogang’s Alumni Award for Outstanding Achievement underscores AFDA’s role in producing top-tier talent.